Sales funnel, Internet Marketing Components. Win the Formula.
Creating an internet marketing campaign, consists on a variety of different components. A successful campaign must take into consideration those components, when building your sales funnel.
This article will discuss the combination of those components, and how we transform them into effective lucrative campaign that will make any internet marketer smile when it comes to its results.
I am going to start from the very beginning. First step is to set up your blog ; website. In your website you can post, articles, photos, videos, even audio files, and basically whatever your want, that will give your visitors the information they are looking for. Your customers will get to understand, exactly what is your product, what you are selling and what is the potential of your products and services.
A part of the sales funnel on certain blogs, include squeeze pages, capture pages and landing pages. It is basically like a magazine or a brochure. This is an awesome way to build up your business and get to be noticed. Next component is listing and indexing your site. Search engine marketing, means basically that you are creating your website in such a way that search engines like Google, will know how to read it (SEO), and you have also to index it, which means to list it somewhere (there are many places to list and index your site) so the search engines will be able to find your website at all. It is like advertising your offline business on different indexes magazines, like yellow pages for example.
Another component in your internet marketing campaign is email marketing. Sending out emails to targeted prospects can really become a gold mine in your business. It is important to invest time and thinking into your list building. Your email marketing campaign can also provide your feedback from your customers. It is important to know what your customers think and feel about your service. Based on their feedback you can tweak and fix, until you get your desired feedback. There are a few different ways to manage email marketing campaign. When planning it, it is a good advise to think as if you are marketing offline. It is not much of a difference between paper mail and email. But there are some important difference.
Banner advertising allows for placement of advertisements on a website for a price. There are many providers that are offering banner advertisements on their sites. It can be a very effective part of your internet marketing campaign and can increase your traffic. Newspaper and magazine ads would be the offline comparison to banner advertisements. Think also about a press release, where you can tell your story and give a relevant information about the products and services your are selling.
The articles and news, or your story, should be very unique and contemporary, so as many as possible visitors will be driven over to your site, and there for make a purchase. Next component is blog posting. It is all that involves with interaction with other bloggers in your industry, leaving comments and creating posts of your own. Bloggers usually tell their own story since it should be as unique and realistic as much as possible, especially after the latest Google changes.
The last component of internet marketing is article marketing. This means that you write articles that are centered on your business and then publish them on different internet sites that relate to articles. Article marketing is one of the most important and lucrative components in internet marketing. Make sure you cover all it needs to understand what article marketing is, and how to operate it successfully.
By Yariv Peled / "The Wealthy Musician"
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