After Watching “Sales Funnel” Secrets…
The sales funnel is changing.
Customers at the top of today’s sales funnels are invisible to businesses, researching, reading, and evaluating companies without ever picking up the phone. The sales funnel itself has started to look less like a well-defined funnel and more like a maze full of possible touch-points. And marketing—particularly content marketing—has a larger share of that sales funnel than ever before.
So what does this mean for content creators? How do we adapt to the changing sales funnel? How do we engage, inform, and entertain our invisible audiences, turning them into visible leads?At least part of the answer to that question is addressing each stage of your sales funnel with consistent, quality content that focuses on your users and what they need at each stage of the buying process.
via Customizing Content for the Top, Middle, and Bottom of Your Sales Funnel.
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