In this article:
Take a look at the banner below. What do you think? What do you feel? Why?
How to drive traffic to your site from FREE ads, and other Free physiological services.
Again, these are the questions:When the creative team, who is actually creating the banner, want to create a certain banner for advertising, they think of the questions above.
- What do you think?
- What do you feel?
- Why?
They look after the people who need this service, and create the most attractive slogan and the most simple one. The more the slogan is “Clever”, the more chances for failure you have. BUT, if you make a good “clever” banner you end up with much more people who click it.
Since I am not a copy writer and I am not THAT clever, I would stick with the simple and targeted ads and banners, like the one above. Look at it again now, and give me one good and reasonable excuse not to click it (in case you are a business owner of course)
The only excuse I could find is, “Ehh, it doesn’t worth wasting my time”, but this is exactly the most common mistake of beginners. They slam, widely lucrative traffic generators, without really looking into them, by either, trying it for a short time, or having a certain former concept about a thing, that they think they know something about. While the truth is that they don’t know anything, since they never evaluated the opportunity.
To explain in a more simple way what I mean, is that when you see a real simple text ad, which reads exactly what you are looking for without being too clever, click on it without thinking twice. Most of the chances are that you will be redirected to another page which will give you exactly what you were looking for. In our case here, what it says on the banner is exactly what you are going to get, plus much more that are less relevant to the making of this banner, but extremely relevant to your business growth. This banner through its content is 100% meant for marketers and business owners. Now, go back to the top of the article and read it again. Try to really understand what I have explained and apply it into your business.
Now, click the banner, and post your ad for free… what makes sense more than that? LOL.
Talk soon.
